So You Think You Can Start Up? | SMW NYC

The digital startup world has been booming with new and innovative businesses and I've been lucky enough to see into that world by previously working at the Ryerson Digital Media Zone, a startup incubator in Toronto. But I've become especially interested in startups that bring together fashion and technology.

On Tuesday, February 19th, Hearst Magazines hosted a fashion startup competition 'So You Think You Can Start Up?' for budding fashion tech entrepreneurs to share their pitches to the SMW audience. The winner would receive a editorial coverage on ELLE.com.

The judges:

 L-R: Drake Martinet - Social Editor, NowThis News;

Aliza Licht - Senior Vice President, Global Communications, Donna Karan;

Amina Akhtar, Executive Editor, ELLE.com

The contestants:

Kendall Herbst, CEO

StyleUp

www.thestyleup.com

Julie Mahloch, Founder & CEO

Bloom

www.bloom.com

Phil Bjerknes, CTO, Co-Founder

PlayAPI

www.playapi.com

Jennifer Yassen, Head of US Partnerships

Shopcade

www.shopcade.com

After much deliberation and votes from the audience, the winner was chosen...

Congrats to Bloom!

More SMW NYC coverage coming up!

- Christina

Follow my adventures on Twitter: @christinaaa28